on the Conservative's religious affections

Notice especially the first sentence. If the full article interests you, check it out here.

"Unfortunately, we live in a day when the distinction between affections and appetites has been lost. In the absence of this distinction, religious entrepreneurs have discovered what Madison Avenue salesmen have long known, namely, that people can be manipulated most easily by appealing to those varieties of emotion that used to be classified as passions. Not surprisingly, we now find ourselves awash in a sea of unregulated religious appetite." (From this week's "In the Nick of Time")